# fCMO - Fueled by Coffee, Marketing Optional


## Posts

- [fCMO | Ep.02.4 | Antoine Vial - World cup and B2B marketing](https://fcmo.marketing/podcast/fcmo-ep-02-2-antoine-vial-soccer-filmmaking-marketing-part-2-2-2/): Mario Neto and Antoine Vial on how B2B SaaS companies can actually leverage the World Cup, and why relevance matters more than the $10B in ad spend.
- [fCMO | Ep.02.2 | Antoine Vial - Soccer + filmmaking+ marketing??? | Part 2/2](https://fcmo.marketing/podcast/fcmo-ep-02-2-antoine-vial-soccer-filmmaking-marketing-part-2-2/): Mario Neto tells Antoine Vial how a job in a video production and an accidental YouTube channel turned into his actual marketing career.
- [fCMO | Ep.02.1 | Antoine Vial - Soccer + filmmaking+ marketing??? | Part 1/2](https://fcmo.marketing/podcast/fcmo-ep-02-1-antoine-vial-soccer-filmmaking-marketing-part-1-2/): Antoine Vial on the winding path from a soccer scholarship in France to the United Nations to becoming CEO of Kalungi.
- [fCMO | Ep.01.5 | Welcome Read - How does the flywheel enable multitouch campaigns](https://fcmo.marketing/podcast/fcmo-ep-01-5-welcome-read-how-does-the-flywheel-enable-multitouch-campaigns/): The "7-11-4" rule and the content flywheel: Welcome Read and Mario Neto on why multi-touch marketing needs a clear goal, not just content everywhere.
- [fCMO | Ep.01.4 | Welcome Read - Are there situations where the Flywheel doesn't work](https://fcmo.marketing/podcast/fcmo-ep-01-4-welcome-read-are-there-situations-where-the-flywheel-doesnt-work/): Why the content flywheel breaks down for B2C: Welcome Read and Mario Neto on volume vs. depth, and the three parts of demand creation — offer, content, distribution.
- [fCMO | Ep.01.3 | Welcome Read - B2B SaaS Marketing Content Flywheel](https://fcmo.marketing/podcast/fcmo-ep-01-3-welcome-read-b2b-saas-marketing-content-flywheel/): Welcome Read explains the content flywheel for B2B SaaS: why long-form pillar content beats daily short clips, and how to repurpose one piece into a full demand engine.
- [fCMO | Ep.01.2 | Welcome Read - How did you start working with marketing](https://fcmo.marketing/podcast/fcmo-ep-01-2-welcome-read-how-did-you-start-working-with-marketing/): Antoine Vial on why PSG's best player barely starts, and what it teaches B2B SaaS leaders about building complementary teams instead of chasing superstars.
- [fCMO | Ep.01.1 | Welcome Read - Why Be a Fractional CMO](https://fcmo.marketing/podcast/fcmo-ep-01-1-welcome-read-why-be-a-fractional-cmo/): Mario Neto and Welcome Read on why fractional CMOs thrive on variety and why early-stage companies are the best place to build a marketing function from scratch.

## Pages

- [Let's talk!](https://fcmo.marketing/lets-talk/): Get in touch about fCMO: guest pitches, collaborations, or a quick hello to Mario Neto.
- [See all episodes](https://fcmo.marketing/see-all-episodes/): Every fCMO episode, honest conversations with marketers, fCMOs, and founders about B2B SaaS, careers, marketing, or sometimes not!
- [About fCMO](https://fcmo.marketing/about-the-show/): What fCMO is, why it exists, and what to expect from each episode.
- [Home page](https://fcmo.marketing/): Conversations with the people who build, market and live B2B SaaS.
- [Cookie Policy](https://fcmo.marketing/cookie-policy/): This page provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve website performance, and deliver personalized content.
- [Privacy Policy](https://fcmo.marketing/privacy-policy/): fCMO - Fueled by Coffee, Marketing Optional ("fCMO," "we," "us," or "our") is a personal podcast and content project operated by Mario Neto.

## Optional

- [Agent (MCP protocol)](websites-agents.hostinger.com/fcmo.marketing/mcp)

[comment]: # (Generated by Hostinger Tools Plugin)