About fCMO
fCMO is a conversation series where I, Mário Neto, have conversations with marketers, fCMOs, founders, or anyone related to B2B SaaS. Each episode features one guest and one real conversation.
Time isn’t limited, it can be 15 minutes or it can be 2 hours. The topics lead the time. I grab my coffee mug and just have an honest conversation. We talk about all things marketing, or not. We can talk about careers, trends, personal opinions, mainstream or controversial. Transparency is the key here. No judgment, whatsoever.
The full video is published here, but if you want the shorter versions, the ones you can watch over a coffee break, click below to follow me on LinkedIn.
What to expect
- Marketing as a leadership function
Marketing sits on top of the org. Every area connects back to it, so marketers need to be jacks of all trades. Good marketers often have the most unusual backgrounds. - Foundation before execution
Don’t overpromise speed. Marketing needs strong foundations to work. Skip the foundation and the whole thing can come crumbling down sooner rather than later. - Fractional and consulting life
What the fractional model actually looks like week to week, across companies at different stages and in different industries. - Marketing careers, unfiltered
How people actually ended up in this work, what surprised them along the way, and what they’d tell themselves at the start.
