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Mario Neto and Antoine Vial on how B2B SaaS companies can actually leverage the World Cup, and why relevance matters more than the $10B in ad spend.
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Mario Neto tells Antoine Vial how a job in a video production and an accidental YouTube channel turned into his actual marketing career.
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Antoine Vial on the winding path from a soccer scholarship in France to the United Nations to becoming CEO of Kalungi.
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The "7-11-4" rule and the content flywheel: Welcome Read and Mario Neto on why multi-touch marketing needs a clear goal, not just content everywhere.
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Why the content flywheel breaks down for B2C: Welcome Read and Mario Neto on volume vs. depth, and the three parts of demand creation — offer, content, distribution.
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Welcome Read explains the content flywheel for B2B SaaS: why long-form pillar content beats daily short clips, and how to repurpose one piece into a full demand engine.
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Antoine Vial on why PSG's best player barely starts, and what it teaches B2B SaaS leaders about building complementary teams instead of chasing superstars.
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