fCMO | Ep.02.4 | Antoine Vial – World cup and B2B marketing

Mario Neto and Antoine Vial on how B2B SaaS companies can actually leverage the World Cup, and why relevance matters more than the $10B in ad spend.

Mario Neto and Antoine Vial on how B2B SaaS companies can actually leverage the World Cup, and why relevance matters more than the $10B in ad spend.
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